Book your stand
We put each artisan under the spotlight
Artigiano in fiera is the most important worldwide event dedicated to artisanship and small businesses

Artigiano in Fiera in numbers

More than 1.000.000
visitors
3.000
craftsmen
100
World countries
3.000
Online companies
500
businesses with active Online Showcase & Store
20.000
products for sale online
3.300.000
Unique users on the website
11.000.000
page views online

Our Mission

Artigiano in Fiera seeks, selects and supports businesses that embrace a concept of work and economy focused on human capital. Such companies are deeply connected to their territory, representing its traditions and transforming raw materials in respect to natural processes. Artigiano in Fiera highlights and promotes their products by polarizing a mindful market that prioritizes values such as product authenticity, originality and quality, a healthy lifestyle, environmental sustainability, physical well-being and the use of natural fabrics. To achieve such goals, Artigiano in Fiera offers a range of tools (the Exhibition, the Digital Platform, and multiple promotion opportunities) allowing each business to attain great visibility all year round, especially during the event held every year in December.

Artigiano in Fiera 2024: the Event November 30 - December 8th, Fieramilano Rho

Artigiano in Fiera is the event where companies can promote and sell their products to the greater public and develop a network of loyal customers who return throughout the year.
The exhibition is the ideal place where artisans from all over the world can present their products, tell their story and talk about their work, celebrating the culture and traditions of their local territory.

Moreover, Artigiano in Fiera is a “Phygital” event supported by a community of 1.800.000 members who have registered on the digital platform in the last year to develop an ongoing relationship with the artisans.

Crafts
The fair is a display of authentic, original and quality products, which are a direct expression of people, stories, values, territories and cultures.
Culture
A show of events, music and dance that promotes the culture and identity of each population, and, within the territorial context, makes the visitor’s experience unique and original.
Food & Beverages
Artigiano in Fiera proposes typical local products, quality food, culinary traditions and recipes from all corners of the globe.
Tourism
It facilitates territorial marketing actions towards a direct market: service proposals, infrastructural solutions, holiday packages.
The opportunities within the Exhibition
Selling at the fair
Selling your products to a mindful and selective market with a high spending capacity
Do a market test
Testing the market at the sole cost of your participation and measuring your business beyond sales results
Communicate and be known
Introducing and highlighting your brand to a vast market. An opportunity to establish a new network of clients and a starting word of mouth reaction to improve your sales.

Get a quote for your participation

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The Saloons: an additional spotlight within the Fair Exhibit your products in the right spot!
An entire area focused on certified products that promote a healthier lifestyle, physical well-being or meet specific dietary requirements.
FIND OUT MORE
Introducing your home solutions for the contemporary way of living.
FIND OUT MORE
Fashion, Design, Art. Place your unique creations under the spotlight and showcase your passion.
FIND OUT MORE

Artigiano in Fiera online:
the Digital Platform

Artigiano in Fiera is also a digital platform allowing each business to extend their links with our visitors and their clients throughout the year. The digital promotion that becomes permanently linked to our Event, and all our visitors, is an essential tool for an efficient and rich multi-channel marketing approach. Augment your visibility all year round to promote yourself to your clients to help your reference market discover you and approach you to landmark your brand in a channel that is highly valued by both the press and the public Sell your products Online to maintain your connection with your clients to approach a vast, new market

Artigiano in Fiera all year round:
introducing our Digital Platform

Artigiano in Fiera is also a digital platform allowing each business to extend their links with our visitors and their clients throughout the year.

The digital promotion that becomes permanently linked to our Event, and all our visitors, is an essential tool for an efficient and rich multi-channel marketing approach.

Augment your visibility all year round
  • to promote yourself to your clients
  • to help your reference market discover you and approach you
  • to landmark your brand in a channel that is highly valued by both the press and the public
Sell your products Online
  • to maintain your connection with your clients
  • to approach a vast, new market
Increase your visibility all year round
  • to promote your business to your customers
  • to be visible and easy to find for your market of reference
  • to create a permanent point of visibility in a respected channel for the public and press
Sell your products online
  • to maintain relations with your customers
  • to open up to a broader market
Help the public find you! Do you want our Fair's visitors to discover you more easily? With little effort you can reach out to our fans; hundreds of thousands of people ask us for more informations and teasers on the artisans attending the event. Reach out to them through our newsletters and other digital opportunities.
Speak to our public Send one or more newsletters to the Fair's visitors: 1.800.000 e-mail addresses will be informed of your participation and your offers.
I WANT TO DO IT
Let people discover you online, before the Fair Let the (3 million) people visiting our website know they will be able to meet you in person during the Event. Load a branded banner on our homepage to highlight your stand's position and your products
COUNT ME IN!
Enter our social network feed Take advantage of our Facebook and Instagram accounts to introduce and promote your products, before, during and after the Fair! Up to 7.5 million users will be able notice you.
I'M READY
Expand your visibility in the Fair Reserve our promotional totems, LED walls and billboard adhesives for your brand; everything you need to capture the eyes of 1.000.000 visitors
IT'S MY TIME TO SHINE

Participation costs

SUBSCRIPTION FEE
Subscription fee for each enterprise*
The fee (also applied to collective stands) includes services such as internal parking and the addition to the Online Catalogue which can be freely downloaded by users for the entirety of the year.
Cost
650€
*Upon depositing the subscription fee, "An all risk" insurance is activated with no extra costs.
+ 22% VAT over the total amount
COST PER SQ. M
The cost per sq. m includes the shell scheme stand
(dividing walls, sign with company name, lighting and power socket).
From 1 May
338€/mq
+ 22% VAT over the total amount
FOOD & BEVERAGE ACTIVITIES(Optional)
Companies interested in selling take away food and beverages are accepted further to a specific request and approval by Artigiano in Fiera
Cost
150€/mq
+ 22% VAT on the total
Subscribe to the digital platform(Optional)
Dedicated showcase
Cost
250€
Subscription to the digital platform is valid for one year and allows each company to create their own personal dedicated showcase. The cost refers to the platform subscription fee only. To create your own showcase, you will need the following tools:
Requirements
  • 2 high-quality videos
    that tell your story and about your work
  • professional photos
    that represent your products
To make sure your profile is aligned with the platform’s standards, Artigiano in Fiera provides a set of guidelines that must be followed. Artigiano in Fiera will evaluate the contents presented and determine their validity.
If necessary, companies can contact Artigiano in Fiera directly for the production of their photographic material and videos. Interested? Click here.
+ 22% VAT on the total
Online sale of products(Optional)
Cost
Fee del 25% on products sold
Companies interested in activating the online sale option will stipulate a contract directly with Artigiano in Fiera for the regulation of the sale agreements.
  • logistical coordination with courier
  • management of customer service
  • creation, optimization and maintenance of the technological system of the site
  • SEO optimization of product pages so that they are traceable organically on search engines
  • management of returns, takings and invoicing
+ 22% VAT on the total

Participation requirements

Participation to the Exhibition is only granted to companies who can demonstrate the originality, authenticity and quality of their products. These requirements, which are to be considered fundamental, can be synthesized as follows: Authenticity Each product must match its description. No imitation, counterfeit, forgery or adulteration is admitted; Quality Each product presents distinctive features that make them somewhat unique. Quality A set of characteristics that matches a country's culture, skills, traditions or even innovations in the way raw materials are transformed in respect of natural and environmental processes. Any company that applies to the exhibit must submit its company profile, which also includes a recent copy of their Company Registration Report, a selection of photos of their workshop and artisanal products.

Authenticity
Products that correspond to that declared, thus excluding any type of imitation, counterfeiting, falsification or adulteration
Originality
The products characteristics reflects the values that best represent the local area, traditions (including innovative traditions) and a way of working with raw materials that is respectful of natural processes and the environment.
Quality
The set of product characteristics is as representative as possible of a matrix of values expressing the local territory, tradition (also in an innovative key) and transformation of primary materials with maximum respect for natural processes and the environment.

Enterprises that apply to exhibit must submit their company profile, which also includes a recent copy of their Company Registration Report, a selection of photos of their workshop and artisan products.

Contact us for more information

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